eterna is a ‘Superbrand’ for the second time in succession.

The independent worldwide ‘Superbrands’ organisation has elected the eterna EXCELLENT brand to the coveted Premium Class of Superbrands for the second time in succession. The popular award underlines the importance of eterna as a leading brand. The best of over 1,000 brands in Germany were selected by a high-ranking jury, which includes renowned experts from the fields of economy, advertising and media, among others. The evaluation criteria included: brand dominance, customer loyalty, acceptance, longevity and goodwill.  Other companies receiving the renowned award besides eterna included the Deutsche Post, the Deutsche Bank, Poggenpohl and Persil. ‘Superbrands’ is an independent international organisation for the promotion of strong brands in 85 countries and is based in London.