Specialist Shops

It was already in 2004 that ETERNA had started with shops-in-shops and stores, to be present with an integrated brand appearance at the points of sale. Until now, more than 400 shop-in-shops concerning the shirt sector, more than 80 in the blouse sector and 53 retail-stores are run by ETERNA as well as 14 that are run with trade partners are proof of the success.

ETERNA wants to continue its prosperousness: Hence, the Passau-based company launched the next furnishing generation in 2011 and showed that it not only moves with the time when it comes to future trends for shirts and blouses, but also with regards to presentation. After all, today’s consumers want to be surprised, animated and convinced time and again.

This is precisely what the system guarantees which will be employed in all new ETERNA mono-brand-stores, franchise- as well as shop-in-shop solutions from now on.

The atmosphere of the newest ETERNA concept is characterised by warmth and modernity.

The furnishings are practical and functional; customers are lead to their goal clearly and logically and, if they are in a hurry, rapidly. At the same time, a distinctive ambiance of wellbeing and lingering is offered. The furniture is unobtrusive, in order to give precedence to the ETERNA fashion - shirts, blouses, knitwear and accessories. Yet, it is high class and precious and thereby matches the brand. High-gloss surfaces in various types of wood dominate the concept.