For better cotton

Increasingly focused on improving cotton production. Supporting high standards in cotton farming.

Since 2020 ETERNA is a proud member of Better Cotton. Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

At ETERNA , progress is an ongoing priority. That’s why ETERNA is now a proud member of Better Cotton.

Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’ Through its implementing partners, Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

ETERNA is committed to sourcing 95 % of our cotton as Better Cotton by 2024.