Thank you for 163 years.

The ETERNA Mode GmbH online shop is currently no longer active. Unfortunately, new orders are no longer possible at this time.

This step has not been easy for us. Since 1863, ETERNA stood out for high-quality shirts and blouses, German craftsmanship, and timeless fashion – and above all for the people at its heart who have supported, shaped, and lived the brand over generations.

As part of the insolvency proceedings, the ETERNA brand rights have been acquired by the OLYMP Group.

We are grateful that the ETERNA brand lives on and that it was acquired by a company that has also shaped the shirt market for decades. Both brands share a strong commitment to quality, timeless elegance, and the pursuit of the perfect shirt.

OLYMP has announced that it intends to reposition the ETERNA brand in the market and further develop it for customers and retail partners.

Further details on the acquisition of the ETERNA brand rights can be found in OLYMP’s official press release:

Important information regarding existing orders

If you placed an order before the closing of the ETERNA Mode GmbH online shop, it will of course be processed as usual and – subject to product availability – shipped accordingly. Once your order leaves our warehouse, you will receive a shipping confirmation via email.

Returns submitted within our return period and policies will also continue to be reviewed and processed accordingly. After reception and inspection of the returned items, a refund will be issued via the original payment method. Please note that, depending on the payment method, processing may take several business days.

Above all, we would like to say: THANK YOU.

Thank you to all our customers, partners, companions, and employees who have supported and shaped ETERNA Mode GmbH and the ETERNA brand over so many decades.

One thing remains:
The ETERNA brand lives on – in countless wardrobes and with a new perspective for the future.

Thank you for your loyalty, your trust, and your appreciation over all these years.

With love,
Your ETERNA Mode GmbH Team