Our philosophy

ETERNA quickly developed its own philosophy which still sets the standard for all of its business activities today: Only high-quality fabrics are used – combined with the highest quality of workmanship.

As a result, the unique quality of ETERNA has influenced the German shirt market. A competitive edge was created that firmly established the ETERNA brand, both nationally and internationally.

ETERNA gained a predominant competitive position through sustainable and responsible commercial activities. The ecological exemplary product concept is part of this. The brand from Passau became the world's first manufacturer of business shirts and blouses that was certified with the OEKO-TEX® Standard 100 plus (since 2015 "Made in Green") already in the year 2000 and has held this standard from then on. From 2020 on ETERNA communicates its philosophy of sustainability with the hashtag #naturally.