The right shirt, the right blouse.

Technically perfect and functionally superior

ETERNA shirts and blouses are a testament to mastery. This applies to all product lines, even though each has a different focus. Here you will find an overview of our product lines.

Timeless classics, reliable styling partners, basics and all-rounders

Shirts and blouses from the ETERNA collection are the safe choice for every fashionable occasion and can be easily and stylishly integrated into any outfit. When it comes to shirts, the focus is on non-iron cotton shirts in many colours, designs and collar shapes. High-quality cotton fabrics, flowing viscose, soft jersey and summery linen blends are used for the blouses. The shapes range from classic shirt blouse shapes to casual tunics and trendy shirts. Fixed components of ETERNA are the opaque COVER SHIRT and the super flexible PERFORMANCE SHIRT for both shirts and blouses in many variants.


Particularly fine fabrics are used in the premium line 1863 by ETERNA. Fine and at the same time dense twill weaves in two-ply quality ensure the quality of the fabric is noticeable. However, the shirts and blouses not only easily fulfill the premium claim due to the noble materials and high wearing comfort, premium products are also of high quality and finely tuned down to the last detail. When it comes to shirts, the NEVER IRON SHIRT and the SOFT TAILORING SHIRT are among the highlights in the premium segment. Blouses from the premium line 1863 by ETERNA are statement blouses that impress with innovative silhouettes and sophisticated details. The shirts and blouses of the premium line 1863 by ETERNA are manufactured CO2-balanced.

We all want to be even.

The name speaks volumes: being in balance with nature, with yourself, with your fellow human beings. The aim is to create modern looks with character that make a statement for sustainability and thus innovatively develop the sustainable brand philosophy typical of ETERNA at the highest level. The focus is on urban, contemporary casual looks. Above all, sustainable materials are used, for example a cotton-lyocell mix with recycled fiber content. EVEN by ETERNA provides space for exciting and hip material themes and new forms. The shirts and blouses from EVEN by ETERNA are CO2-balanced.