ETERNA's new digital campaign on the subject of sustainability was created as part of a competition. Natalie Fritz and Jan Martinov developed and implemented the idea for "Digital Nature".
ETERNA has been producing sustainably since last year - long before sustainability became a (fashion) trend. But how can ETERNA illustrate this corporate philosophy in a young, innovative campaign? That was the question answered by numerous participants in a creative competition. Students in the fields of fashion and marketing were able to participate with their ideas - and many did so. The best ideas then trigger a production budget to complete a clip for a chance at the winner's award.
Natalie Fritz and Jan Martinov were convincing from the start with their idea of implementing the individual sustainability topics with expressive images and presenting the topics imaginatively and strikingly. For example, the actors wear tree bark and moss to show that Lyocell fabrics are made from wood fibers. The memorable visual implementation ideas characterize all four videos that Natalie Fritz and Jan Martinov created for ETERNA.
The videos, which were designed for playout on all digital ETERNA channels, can be seen here: